Mobile devices and mobile apps are definitely here to stay. With many thousands of apps hitting each major app store today, users are given a very wide choice in apps in practically every imaginable category. However, app developers are at a disadvantage, as they may not be able to give the required exposure to their app, in the app marketplace. The solution to fix this issue is to learn to market your app in such a way that it gets the attention it truly deserves.
Most app developers do not realize is that the process of mobile app marketing can start right from the initial stages of app development, when the app is no more than a mere idea in the developer’s mind.
Here is how you can promote your app even before its official release in the app market of your choice:
Start with a Splash
Creating a splash page is undoubtedly one of the best ways to generate public interest in your app. No matter what your app deals with, building a splash page directs user traffic to it. Your app’s splash page is something like an anchor that supports your app, from the initial stages of app development, right to the very end, where you can grow your initial page and create a full-blown Website for your app.
Your splash page should include a device image; basic information about your app’s functionality and what it can be used for; information on how it will help your users; some aspects of app branding and links to the major channels of social media.
Give Users a Little Peek
Make sure to inform your visitors of all your app modifications and additions, no matter how small they may be. This creates an impression of your being serious and passionate about your work. You could even ask your visitors to contribute their own ideas, thereby generating even more interest throughout the process.
Participating in forums dealing with app development would also help you get more exposure for your app. Furthermore, there are app development blogs out there that would be more than willing to feature your app right from its early stages of development. You could offer such forums exclusive information on your app, which they will not find anywhere else. That will pique their interest further.
Including a newsletter signup in your splash page will enable your visitors to know about all the latest updates on your app. This helps you establish a personal relationship with your potential future customers.
Tease Your Audience
Creating a teaser video of your app is yet another way of driving traffic toward your app. Your video need not be of great quality, though that is a definite plus. You merely need to tell your visitors what your app is all about and keep them informed about the progress in development.
It is not necessary that you need to present the completed version of your app at this stage. In fact, exhibiting your app-in-the-making will keep your audience engaged in your work. Make sure that your line of narration is interesting and/or add a little background music if you so wish.
Invite Beta Testers
Once your splash page is ready to be showed off, follow it up by inviting volunteers to beta test your app. Beta testers are beneficial in more ways than one. While they give you the much-needed feedback on your app, the chances are that they will also tell their friends about your app, much before it actually launches in the app marketplace. Thus, these testers will instantly become an important, free, app marketing tool for you.
Offer promo codes to friends who are or have important contacts in the various media channels. Using promo codes enables these people to review your app and get a feel of it even before its official release. You could even ask them to feature it just before the actual release of your app, so that it can help act as a teaser in itself.
As you can see from the above article, mobile app marketing is a process that can start much before you finish your app development process. Put this strategy into practice and reap much richer results from your app development efforts.